Posts made in December, 2012

Cause Marketing Promotes a Diversity of Sustainable Businesses

Posted in Articles

by Valerie Kosheleff There is much more to cause marketing than that short pause at the grocery store when you say, “Yes,” when asked, “Would you like to donate $1 to save the whales?” Ever growing, cause marketing surrounds us, promoting responsible businesses and boosting nonprofits to financial stability as well as cause success. Cause marketing, or cause-related marketing, is the partnership between for-profits and non-profits to collaboratively promote their respective products or services. Be it for health, education, poverty alleviation or environmentalism, cause marketing remains strong both as a secondary source of income for nonprofits as well as a key...

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